New Study Finds Millennial Handbag Buyers are More Interested in Quality Than Brand Names

Categories:Other Brands

If you’re one of our readers who has marveled incredulously at the meteoric rise of Mansur Gavriel‘s simple, traditional bags, some new research may help explain the phenomenon a little more clearly. According to a studyperformed by NPD Group and e-commerce firm Stylitics, younger consumers are much less interested in big, traditional luxury brands than their older bag-shopping counterparts.

The two companies set out to determine what influences young consumers to invest in a new bag, and according to their results, the way millennial shoppers view buying a new bag “seems closer to buying a car than to buying clothing.” Consumers under 35 do more preliminary research, much of it on social media, retail sites and elsewhere on the Internet, before purchasing either online or in a brick-and-mortar store, and that’s true regardless of price point.

Perhaps the most interesting finding, according to Fashionista, is that millennial shoppers listed quality and style as the most important factors in their handbag-purchasing decisions, which outpaced the rate at which older shoppers favored those criteria. As Fashionista points out, that leaves a wide-open space for brands with little name recognition but a strong value proposition to win customers, and that’s good news for buyers of all ages.

Tags: handbag New More in Brand than are Quality Study Finds Millennial Buyers Interested Names

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Rolls Royce Wraith luggage collection costs more than a BMW 4 series car

Categories:Other Brands


Rolls Royce Wraith luggage-collection


Rolls Royce Wraith luggage collection (7)
After showing men how a fine four-wheel drive is made, Rolls-Royce Motor Cars has embarked on spreading its Midas touch to design a suite of elegant luggage to complement Wraith, the most powerful Rolls-Royce ever created.
Rolls Royce Wraith luggage collection (3)
Now it was not done on some temporary whim, like certain eccentric businessmen plan to rule a country. But this was done over time, with precision and over a lot of planning and research – including talking with ‘Head Butlers from some of the world’s most illustrious hotels, who offered insight into the interaction between guests and their belongings’.
Rolls Royce Wraith luggage collection (6)
A lot of attention has also been given to detail. Like, the handles have been designed to provide even weight distribution so that there is no unnecessary pressure placed on the hand. The ergonomics of luggage handling was well-studied by the ‘engineering’ team to ensure that the luggage is effortless to carry. Like the Long Weekender. The collection even uses hi-tech, military-sounding techniques like ‘a solid billet of machine polished aerospace-grade aluminium’ used in the carmaker’s brilliant Wraith model.
Rolls Royce Wraith luggage collection (2)
‘Latest technologies and materials blended with traditional crafts and techniques’ – that is the definition given for this contemporary luggage collection, which is available from Rolls-Royce Dealerships.
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And finally, the price – $45,854. For priceless luxury, what is in a price tag.

Tags: Luggage Collection a Series More 4 Royce Rolls Wraith costs than BMW car

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